انعكاس القيمة المدركة للزبون على الاداء المنظمي: دراسة وصفية تحليلية لآراءالافراد العاملين في مصرف الطيف الاسلامي في الناصرية

الملخص

This research aims to analyze the impact of customer perceived value on organizational performance, through a descriptive and analytical study conducted at Al-Taif Islamic Bank. The research problem was to determine the extent to which customer perception of the value provided to them affects the efficiency and effectiveness of organizational performance. To achieve the study objectives, a descriptive and analytical research methodology was adopted, where data was collected using a questionnaire as the primary tool and distributed to a purposive sample of bank employees and customers. The theoretical framework addressed the concepts of perceived value and its dimensions (quality, price, and image), in addition to organizational performance indicators such as efficiency, productivity, and effectiveness. The results of the statistical analysis showed a significant correlation and influence between customer perceived value and the level of organizational performance, which underscores the importance of understanding customer needs and expectations in formulating operational strategies and improving the quality of banking services. The study recommended the adoption of policies focused on enhancing customer value by improving services, developing communication channels, and providing competitive banking offerings. This would contribute to raising the bank's overall performance and achieving a sustainable competitive advantage.